History of the brand Toyo
We should begin by deciphering the name cited above, part by part. Toyo is the company’s proper name, and Gomu Kogyo translates more or less as “tyre firm”. Kabushiki kaisha is the equivalent of a public limited company in Japanese law. It should be noted that although Toyo is the youngest of Japan’s major tyre manufacturers, it was the first to be listed on the stock exchange, ahead of older and better-known rivals such as Bridgestone and Yokohama. Toyo made its début on the Osaka exchange as early as May 1949, and six years later also gained a listing on Japan’s largest and best-known stock exchange in Tokyo. By comparison, when the firm began trading on the Nagoya floor in 1961, Bridgestone had only just appeared on the Tokyo exchange. But let’s take it step by step.
Toyo brand logo
60 years in Osaka
The story of the Toyo brand begins with the creation in December 1943 of Hirano Rubber Manufacturing Inc. Just over a year later it was transformed into the Toyo Tire & Rubber Company (of which the original Japanese name can be admired above). The company’s founder was Rikimatsu Tomihisa, one of the most important figures in Toyo’s history, who had the idea of floating the company on the stock exchange in the early period of its existence.
Its headquarters were in Osaka, where they remain today. On the periphery of that metropolis, in Itami, ...
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