Toyo is an answer to the needs of drivers who expect excellent performance from their tyres and safe driving, regardless of the weather. Although Toyo is the youngest of the major Japanese brands, it quickly gained recognition beyond Japan and has gained the trust of users over the world.
These tyres don’t only offer superior performance, but also safety in all conditions. Irrespective of whether you are commuting to work or going on a long holiday tour with your family, Toyo won't let you down.
This Japanese company's product line includes tyres for passenger cars, lorries and delivery vans, which are valued not only by drivers, but also by specialists at magazines and automotive organisations that perform seasonal tests. If you value safety the most, but at the same time don't want to resign from dynamic driving, regardless of the type of surface and weather, Toyo will meet your expectations.
Toyo was founded on the basis of Hirano Rubber Manufacturing, which was established in 1943.
The exact name of the company is Toyo Gomu Kogyo Kabushiki Kaisha. "Gomu Kogyo" means "tyre company", while "Kabushiki Kaisha" means "joint stock company".
In addition to tyres, Toyo factories also produce rubber products for industry, rubber car parts, components for car seats and sports articles.
This brand became very popular among drivers thanks to its Proxes series, made popular in part thanks to the film "The Fast and the Furious".
The Toyo Tire & Rubber Company comprises well over a dozen branches located all over the world, including the USA, China, Canada, Russia, Great Britain, the Netherlands and Italy.
History of the brand
We should begin by deciphering the name cited above, part by part. Toyo is the company’s proper name, and Gomu Kogyo translates more or less as “tyre firm”. Kabushiki kaisha is the equivalent of a public limited company in Japanese law. It should be noted that although Toyo is the youngest of Japan’s major tyre manufacturers, it was the first to be listed on the stock exchange, ahead of older and better-known rivals such as Bridgestone and Yokohama. Toyo made its début on the Osaka exchange as early as May 1949, and six years later also gained a listing on Japan’s largest and best-known stock exchange in Tokyo. By comparison, when the firm began trading on the Nagoya floor in 1961, Bridgestone had only just appeared on the Tokyo exchange. But let’s take it step by step.
Toyo brand logo
60 years in Osaka
The story of the Toyo brand begins with the creation in December 1943 of Hirano Rubber Manufacturing Inc. Just over a year later it was transformed into the Toyo Tire & Rubber Company (of which the original Japanese name can be admired above). The company’s founder was Rikimatsu Tomihisa, one of the most important figures in Toyo’s history, who had the idea of floating the company on the stock exchange in the early period of its existence.
Its headquarters were in Osaka, where they remain today. On the periphery of that metropolis, in Itami, ...