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Imperial Tyres

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A Belgian brand of economy segment tyres, producing tyres for passenger cars (including SUVs) and light commercial vehicles. Imperial is a private brand of Deldo Autobanden N.V., one of the largest tyre wholesalers in Europe. It was established in 2011, created by the owners of Deldo.

Key dates:
1973 – establishment of Deldo Autobanden N.V. in Antwerp,
2001 – launch of Deldo private tyre labels production in the South China Tire and Rubber Company factories,
2010 – Deldo's turnover reaches €325 million; sales at a record level of 7.5 million tyres,
2011 – debut of the Imperial brand; first passenger car tyres ,
2012 – Imperial’s range of tyres is expanded with winter tyres and tyres for SUVs and light commercial vehicles.

Interesting facts:

The twin Imperial brands offered by the Belgian company are Minerva, Fortuna, Tristar and Deldo.

Imperial tyres are available in 46 countries worldwide, including most European markets.

Deldo is a company founded by Jos Delcroix and Paulo Donkers. The company name (DEL-DO) was created from the first letters of their surnames.

Opinions of our clients about Imperial tyres:

The opinions about Imperial tyres may help you choose the right model. Check what their clients think about them, who had the opportunity to test their performance on the road, economy and driving comfort.

  • Betty 4.7 111150

    Imperial Snowdragon 3 225/50 R17

    These are my first Imperial (economy class) tyres, but I am very positively surprised by their good properties. I use them mainly in the city - especially in winter, but here also there are situations on the edge, which allows you to form your opinion about the tyres. I braked sharply in the city many times this season and the ABS system didn’t turn on even once, which could indicate that there is no grip on the winter road. But also when entering into sharp curves, the car has constant contact with the surface. To sum up: the price / quality ratio is very good in this case. More >
  • Greg 5.0 11111

    Imperial Snowdragon HP 205/65 R15

    Imperial Snowdragon HP is really good. I use it on commercial vehicle. Deliberately I have exteneded the winter season a bit just to check how they will perform in some higher temperatures and it was absolutely fine. Definietely will buy next set and it will be enough for few years I guess. Recommended. More >
  • Anthony 4.4 111150

    Imperial Snowdragon 3 225/55 R17

    Hello, I bought Imperial tyres in the belief, that in the worst case, I will throw them after one season and I will buy brand used tyres from "grandfather from Germany who only goes to church": D After traveling 4000 miles I found that I am pleasantly surprised by the durability of the tyre, the car keep the road perfectly, the tyres are quiet and did not cause any problem. I am pleasantly surprised by the quality. I bought a summer version from now, we'll see if it's as good as winter one. More >
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