A Belgian brand of economy segment tyres, producing tyres for passenger cars (including SUVs) and light commercial vehicles. Imperial is a private brand of Deldo Autobanden N.V., one of the largest tyre wholesalers in Europe. It was established in 2011, created by the owners of Deldo.
1973 – establishment of Deldo Autobanden N.V. in Antwerp,
2001 – launch of Deldo private tyre labels production in the South China Tire and Rubber Company factories,
2010 – Deldo's turnover reaches €325 million; sales at a record level of 7.5 million tyres,
2011 – debut of the Imperial brand; first passenger car tyres ,
2012 – Imperial’s range of tyres is expanded with winter tyres and tyres for SUVs and light commercial vehicles.
The twin Imperial brands offered by the Belgian company are Minerva, Fortuna, Tristar and Deldo.
Imperial tyres are available in 46 countries worldwide, including most European markets.
Deldo is a company founded by Jos Delcroix and Paulo Donkers. The company name (DEL-DO) was created from the first letters of their surnames.