With a high sports performance and excellent driving in all conditions, there is no better way to describe Falken tyres. This manufacturer is known for producing high-class HP (High Performance) and UHP (Ultra High Performance) tyres for discerning drivers. If you like to use your car's full power and you want to enjoy dynamic driving regardless of the weather, these tyres are perfect for you!
In German, "Falken" means falcon. This powerful, predatory and valiant bird is a symbol of the uncompromising performance provided by the Japanese tyre brand, launched by Sumitomo Rubber Industries. By creating this new brand, the Asian company wanted its Ultra High Performance tyres to make it in the demanding US market. This includes providing a range of summer tyres, winter tyres and all-season tyres.
These tyres' good reputation for performance doesn't come from nowhere. The company actively participates in prestigious races, including the American Le Mans Series (ALMS) and the Formula Drift Series Formula D. Falken also sponsors events such as the ALMS, Super Taikyu, the 24-hour Nürburgring race and various drift competitions (in which it has been one of the favourites for years): Formula D, D1 Grand Prix and the British Drift Championship.
Falken is referred to as a middle market segment tyre; however, this brand's favourable price does not mean sacrificing full performance and safety on the road.
The Falken Brand made its debut on the market in 1983.
Feminine beauty best accentuates the dynamics and design of fast cars. For several years, Falken tyres have been advertised by an elite group of beauties referred to as "Falken Models". The group includes Lindley Hanson, Mary J. Castillo and CJ Gibson.
In addition to UHP tyres, Falken provides the market with tyres for SUVs, delivery vans and lorries.
The nature of the brand is expressed by slogans such as: "Driving with the pleasure you like" and "Inspiration driving".
History of the brand
Ever since it was discovered a good few centuries ago, America has been seen as the promised land by millions of people, including artists, sporting competitors and businessmen. Falken, a firm specializing in producing tyres for cars with extremely powerful engines, was also created with the aim of conquering the New World.
Falken, child of Sumitomo
Falken is a child of Sumitomo Rubber Industries, a Japanese giant with (literally!) centuries of tradition. The Japanese concern’s bosses needed a brand under which they could promote the tyres known today as UHP (Ultra High Performance), particularly in the exceptionally rich and opportunity-filled American market. Thus in 1983 the foundations were laid for Falken, which rapidly made its début on the market, still in its native country, by selling the FC06C/FK07A models, addressed to those who liked to drive with speed and aggression. Falken thus began to build up its position among uncompromising drivers.
Falken has direct connections with the Ohtsu Tire & Rubber Company, which belongs to Sumitomo Rubber Industries (and has the Japanese name Ltd. Otsutalya). Ohtsu Tire was founded in Osaka in 1944, and has been under Sumitomo’s ownership since 1980. In Japan the firm produces rubber products at two factories, one near Osaka and one in Miyakonojo.
Being young and being cool
To return to Falken itself, ...