History of the brand Falken
Ever since it was discovered a good few centuries ago, America has been seen as the promised land by millions of people, including artists, sporting competitors and businessmen. Falken, a firm specializing in producing tyres for cars with extremely powerful engines, was also created with the aim of conquering the New World.
Falken, child of Sumitomo
Falken is a child of Sumitomo Rubber Industries, a Japanese giant with (literally!) centuries of tradition. The Japanese concern’s bosses needed a brand under which they could promote the tyres known today as UHP (Ultra High Performance), particularly in the exceptionally rich and opportunity-filled American market. Thus in 1983 the foundations were laid for Falken, which rapidly made its début on the market, still in its native country, by selling the FC06C/FK07A models, addressed to those who liked to drive with speed and aggression. Falken thus began to build up its position among uncompromising drivers.
Falken has direct connections with the Ohtsu Tire & Rubber Company, which belongs to Sumitomo Rubber Industries (and has the Japanese name Ltd. Otsutalya). Ohtsu Tire was founded in Osaka in 1944, and has been under Sumitomo’s ownership since 1980. In Japan the firm produces rubber products at two factories, one near Osaka and one in Miyakonojo.
Being young and being cool
To return to Falken itself, ...
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