History of the brand Nokian
Today, Nokian tyres are a popular choice for surviving snow and other rough driving surfaces. It should come as no surprise, then, to learn that the company has its origins in the colder climate of Scandinavia.
The logo of Nokian tyres
On the Nokianvirta river
The firm’s beginnings start during the second half of the nineteenth century, in Tampere (south-west Finland. Here, in 1865, mining engineer Knut Fredrik Idestam set up a small timer mill.
In time, he moved his business to the small town of Nokia on the Nokianvirta river. This was the first of the three companies that would later combine to form the Nokia Corporation. The town’s name also provided the name of the firm - Nokia Wood Mills - although it should be noted that the Finnish word nokia also means a forest weasel.
An early Nokian tyres advertisement
33 years later, in 1989, the Finnish Rubber Works (Suomen Gummitehdas Oy) was founded. In 1904, the first FRW factory built in Nokia came into operation. FRW soon took over Nokia Wood Mills and, in 1967, both firms merged with the Finnish Cable Works, which had been founded in 1912. From this merger, the Nokia Corporation was born.
First bicycles, then cars
As far as tyre production is concerned, this started in 1925 when FRW began making bicycle tyres. Previously, it had produced footwear and other ...
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