Nokian means safe driving and excellent performance in even the most difficult weather conditions. It was the company that launched the first ever winter tyre (Nokian Kelirengas) characterised by a thick-ribbed profile in 1934. Nokian winter tyres are famous all over the world due to their resistance to extremely low temperatures. Of course, they also produce a range of summer tyres and all-season tyres.
If you expect safety from your tyres and don't want to be limited by weather conditions, Nokian is the perfect solution for you. The company is renowned for its implementation and promotion of environmentally-friendly solutions so, if you care about the environment, Nokian is a great choice. Not only will you limit your consumption and emissions of harmful gases into the atmosphere, but you will also spend less on fuel.
Due to Finland's unique landscape and weather conditions, the company naturally conquered the market for specialised, industrial and forest tyres. The Nokian represents excellent durability and resistance to damage and wear. These are tyres you feel confident with, regardless of the surface type and condition, during everyday driving in the city and beyond.
Nokian has its own testing centre in Ivalo in Lapland, north of the Arctic Circle. It is the northernmost centre for testing tyres under winter conditions.
It's no accident that Nokian sounds similar to the name of the famous Finnish company Nokia. Both brands initially belonged to one company, from which Nokian split to form an independent company.
Nokian's head office is located in the small Finnish town of Nokia on the Nokianvirta River.
These tyres are manufactured not only in Finland, but also in Russia. The factory in St. Petersburg is one of the world's most modern tyre-producing factories.
History of the brand
Today, Nokian tyres are a popular choice for surviving snow and other rough driving surfaces. It should come as no surprise, then, to learn that the company has its origins in the colder climate of Scandinavia.
The logo of Nokian tyres
On the Nokianvirta river
The firm’s beginnings start during the second half of the nineteenth century, in Tampere (south-west Finland. Here, in 1865, mining engineer Knut Fredrik Idestam set up a small timer mill.
In time, he moved his business to the small town of Nokia on the Nokianvirta river. This was the first of the three companies that would later combine to form the Nokia Corporation. The town’s name also provided the name of the firm - Nokia Wood Mills - although it should be noted that the Finnish word nokia also means a forest weasel.
An early Nokian tyres advertisement
33 years later, in 1989, the Finnish Rubber Works (Suomen Gummitehdas Oy) was founded. In 1904, the first FRW factory built in Nokia came into operation. FRW soon took over Nokia Wood Mills and, in 1967, both firms merged with the Finnish Cable Works, which had been founded in 1912. From this merger, the Nokia Corporation was born.
First bicycles, then cars
As far as tyre production is concerned, this started in 1925 when FRW began making bicycle tyres. Previously, it had produced footwear and other ...