Yokohama tyres represent fantastic Japanese quality that will ensure you have a safe and comfortable ride. It is one of the largest tyre companies in the world, with a history dating back almost 100 years.
The company supplies the market with premium tyres for passenger cars, vans and lorries, as well as agricultural and industrial vehicles. Thanks to the use of the highest quality materials and meticulous checks at each stage of the production process, Yokohama tyres are appreciated by drivers worldwide.
If you like sporty, dynamic driving, you'll certainly find something for you in this company's offerings. Yokohama tyres even make the daily drive to work a comfortable and rewarding journey.
Yokohama products combine the most important features sought by drivers: safety and maximum performance, regardless of the weather and surface type. The excellent quality of these tyres is confirmed not only by the opinions of specialists, but also by drivers who use this Japanese company's tyres every day. All this means that you can trust Yokohama tyres.
Interesting facts:
The brand name comes from the city where it was founded (Yokohama), as well as the company that created it — Yokohama Cable Manufacturing.
Yokohama is involved in more than just tyres. The company participates in the production of fire-fighting equipment, sports equipment, construction equipment and missile components.
Back in the 1930s, the business produced tyres on a special order from the Emperor of Japan for his car.
It is one of the world leaders in technology and research in the production of tyres using non-petroleum derived materials. One of the latest discoveries made by the company's engineers is the use of orange oil.
Since 2015, Yokohama has sponsored the English football club Chelsea.
History of the brand
The operations of Yokohama Rubber are divided into two main segments. Read and find out more about the history of this Japanese firm.
The first segment, the Tyre Group, is responsible for more than 70% of overall sales, and divides its operations into three market categories: original equipment, replacement tyres and tyres for export. The second segment is the Multiple Business Group, which deals with everything apart from tyres: rubber industrial and engineering goods such as belts, hoses, sheets, coverings, and even sports equipment. For the greater part of its existence the firm concentrated mainly on its domestic market, but intensive consolidation in the world tyre and rubber industries persuaded it to expand its operations geographically at the end of the 20th century. This international activity, combined with emphasis on research and development, enabling the continuous creation of new products, gave the concern a strong position among its global competitors.
The beginnings of Yokohama
Founded in 1917, one of many Japanese industrial firms formed as a result of Japan’s opening up to the outside world at the end of the 19th century, Yokohama Rubber expanded in the 1920s by finding niches in the developing Japanese industrial infrastructure, where innovation was badly needed. The firm’s greatest success in that period was the production of a cord tyre, ...
more