History of the brand Barum
Today Barum tyres are well known car tyre products, but their origins lie in three different Czech firms: the Bata, Mitas and Rubena tyres companies. In fact, it is from these three names that the name of “Barum” is derived from.
The Barum Tyres Logo
The Bata brothers, founders of one of the most well-known footwear brands in the world, began their business adventure in a very modest fashion. Before the First World War, the brothers only employed three people. However, the onset of the war changed this and the company continued to become more successful - this included the mass production of rubber-soled shoes in 1924. This date is considered a significant point in the history of Bata, as well as the wider Barum corporation.
This success caused Bata to become more experienced with a rapidly growing rubber industry. This lead to a decision that the road transport industry would prove quicker, easier and cheaper to expand into than the rail industry and Bata subsequently started its own car fleet to help its own operations. By 1931, the firm was producing its own bicycle tyres and, just three years later, the first car tyres were produced in 1934. Due to a rapidly growing motor industry, it made clear sense to invest even further into tyre production.
One of Barum tyre’s more modern buildings.
Barum Tyres: a fusion of ...
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