Barum is a popular economy tyre brand. If you use your car for short journeys, mainly as a city driver and prefer a quiet driving style, Barum is the best solution for you.
The brand was founded in 1945, following the merger of three large tyre companies in Czechoslovakia. For over 20 years, the company has been part of the Continental group, and their main plant, located in Otrokovice, is one of the most modern tyre factories in Europe.
If you want your tyres for everyday driving to offer balanced performance on all surfaces, safety and comfort of driving, Barum products are right for you. This is a cost-effective solution not only because of the attractive purchase price. These tyres are characterised by low rolling resistance, which translates into lower fuel consumption and, therefore, more savings in your pocket.
Barum tyres were designed for Central European weather conditions, so you will arrive quickly at your destination regardless of the weather. The company manufactures tyres for passenger cars and lorries, in both summer tyre and winter tyre variants.
By using innovative production methods and a continuously expanding product line, Barum tyres have won the trust of drivers around the world.
Since 1983, Barum has acted as patron for the rally of the same name. The competition, which takes place in the Zlín area of the Czech Republic, is one of the elimination stages of the European Championship.
Tyres from this Czech brand are used by customers throughout Europe, including the United Kingdom. Each year, Barum plants release as many as 18 million tyres.
The name Barum is formed from the first letters of the names of the companies whose merger gave rise to the new brand — Bata, Rubena and Mitas.
History of the brand
Today Barum tyres are well known car tyre products, but their origins lie in three different Czech firms: the Bata, Mitas and Rubena tyres companies. In fact, it is from these three names that the name of “Barum” is derived from.
The Barum Tyres Logo
The Bata brothers, founders of one of the most well-known footwear brands in the world, began their business adventure in a very modest fashion. Before the First World War, the brothers only employed three people. However, the onset of the war changed this and the company continued to become more successful - this included the mass production of rubber-soled shoes in 1924. This date is considered a significant point in the history of Bata, as well as the wider Barum corporation.
This success caused Bata to become more experienced with a rapidly growing rubber industry. This lead to a decision that the road transport industry would prove quicker, easier and cheaper to expand into than the rail industry and Bata subsequently started its own car fleet to help its own operations. By 1931, the firm was producing its own bicycle tyres and, just three years later, the first car tyres were produced in 1934. Due to a rapidly growing motor industry, it made clear sense to invest even further into tyre production.
One of Barum tyre’s more modern buildings.
Barum Tyres: a fusion of ...