Uniroyal is a manufacturer of medium-class tyres that combine excellent quality and competitive price. They are the solution for drivers who appreciate a safe and comfort drive on all types of roads.
The Uniroyal brand has been known since 1969, mainly for their tyres which are designed for wet conditions. An umbrella, the brand symbol marked on their tyres, is a guarantee of safety, which is a priority for the company. A unique and modern tread pattern is responsible for the quick evacuation of water, making the driving a comfortable experience. It also improves the grip, which is reliable even in the pouring rain.
From the very beginning the company has been investing in new technologies and listening to the needs of drivers. Taking care of their safety and aiming at a high comfort of driving, Uniroyal constantly improves its products. Focusing on safety on wet roads, the company applies technologies inspired by nature. Of course, we are referring to Shark Skin Technology (SST). Using biometric methods, our designers managed to recreate the ability of shark skin to dissipate water. This is another feature that gives drivers an even greater sense of security when driving on wet roads.
Good value for money
In addition to the high quality and great performance of the tyres, Uniroyal focuses strongly on the cost efficiency of their products. Not only is the price advantageous, but the optimised tread wear, makes the tyres more durable and users may enjoy their amazing properties for longer. In addition, Uniroyal also took care of fuel cost savings. Low rolling resistance and a balanced distribution of pressure provide savings on fuel consumption.
Istinctive and modern design
For a long time, Uniroyal tyres have been recognised for their distinctive and attractive design. Each element of the tyre is carefully designed. This is something which is appreciated by experts and has been confirmed by winning many awards, including the Red Dot Award for Product Design and iF Design Award 2014.
Since 1979 the company has belonged to the Continental Group, who provide access to the latest technologies and innovative materials. Continental is currently the third brand in the world in terms of value. They are continuously extending their offer, adapting it to the needs of wide groups of customers, which makes Uniroyal a popular and trusted brand around the world.
Uniroyal was initially involved in the production of rubber products for mining and tyres for horse carriages.
Uniroyal tyres carry the umbrella symbol which certifies good performance on wet roads.
The first Uniroyal factory was opened in 1877 in Liege and at that time it was jokingly referred to as a 'harem', since the majority of its employees were women.
The winning streak of the company was initiated by victory in the 24 Hours of Le Mans. A car equipped with Uniroyal tires completed the race without changing the tires.
The company is famous for its high-class rain tyres, with their effectiveness confirmed by many independent tests.
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