Lassa Tyres

Lassa was founded in 1974 by the Turkish industrial group, Sabanci Group. Due to dynamic development in the tyre market in 1988, the group merged with the Japanese corporation, Bridgestone. This merger created a new company called BRISA - Bridgestone Saber Tyre Manufacturing and Trading Inc..
The move saw the biggest Japanese investment in Turkey and this had an impact on the increased production capacity and product range expansion.
In order to maintain a competitive position in the domestic and global markets, Lassa sells its products to car manufacturers and retailers in more than 30 countries.
The company is equipped with specialised laboratories where engineers carry out research in order to improve drivers’ safety, as well as computer designed new tyres. Lassa is a brand with great potential and a stable position in the European market.
The company produces economy class tyres for passenger cars, delivery trucks and 4x4’s. The products of this brand offer very good value for money.