History of the brand Lassa
Lassa tyres are a well known Turkish brand. Aside from being the leading brand in the country, they have more recently made a strong entrance in the European markets. So, how did this company come to be?
Sabanci Holding
The company started around 40 years ago in Istanbul - or, to be more precise, the Besiktas district in Bosphorus. However, before looking at this, it helps to understand an even older company. The brand belongs to - and was created by - the Sabanci Holding.
Established in 1926, and a household name in Turkey, this giant controls over 70 companies, most of which are leaders within their own particular industries. The holding employs nearly 70,000 people and often organises joint ventures with other global giants, including Citigroup, Aviva, Carrefour, Hilton, Mitsubishi Motors and Phillip Morris.
In other words, it’s safe to say that the business spectrum of the Sabanci group is extremely broad. In fact, it covers a plethora of incompatible niches, including the banking, insurance, automotive, construction, telecommunication, textile, hotel and tobacco sectors. So it may seem surprising that such a broad company might later come strongly focus on tyres.
The start of Lassa tyres
Sabanci’s bosses established the Lassa Tyre Manufacturing and Trading Inc. company in 1974. Within months of operating, it reached an international agreement ...
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