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Lassa Tyres

Manufacturer's rating
based on 16 reviews
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Lassa was founded in 1974 by the Turkish industrial group, Sabanci Group. Due to dynamic development in the tyre market in 1988, the group merged with the Japanese corporation, Bridgestone. This merger created a new company called BRISA - Bridgestone Saber Tyre Manufacturing and Trading Inc..
The move saw the biggest Japanese investment in Turkey and this had an impact on the increased production capacity and product range expansion.
In order to maintain a competitive position in the domestic and global markets, Lassa sells its products to car manufacturers and retailers in more than 30 countries.
The company is equipped with specialised laboratories where engineers carry out research in order to improve drivers’ safety, as well as computer designed new tyres. Lassa is a brand with great potential and a stable position in the European market.
The company produces economy class tyres for passenger cars, delivery trucks and 4x4’s. The products of this brand offer very good value for money.

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History of the brand Lassa

Lassa tyres are a well known Turkish brand. Aside from being the leading brand in the country, they have more recently made a strong entrance in the European markets. So, how did this company come to be? Sabanci Holding The company started around 40 years ago in Istanbul - or, to be more precise, the Besiktas district in Bosphorus. However, before looking at this, it helps to understand an even older company. The brand belongs to - and was created by - the Sabanci Holding. Established in 1926, and a household name in Turkey, this giant controls over 70 companies, most of which are leaders within their own particular industries. The holding employs nearly 70,000 people and often organises joint ventures with other global giants, including Citigroup, Aviva, Carrefour, Hilton, Mitsubishi Motors and Phillip Morris. In other words, it’s safe to say that the business spectrum of the Sabanci group is extremely broad. In fact, it covers a plethora of incompatible niches, including the banking, insurance, automotive, construction, telecommunication, textile, hotel and tobacco sectors. So it may seem surprising that such a broad company might later come strongly focus on tyres. The start of Lassa tyres Sabanci’s bosses established the Lassa Tyre Manufacturing and Trading Inc. company in 1974. Within months of operating, it reached an international agreement ... Read more >

Our Customers Tyre Reviews:
  • RQ 4.6 111150

    Lassa Impetus Revo

    I have done about 60-80 000 miles with these tyres. Grip Their grip in the dry is excellent. In the wet, they are v good too. Ride and Handling These tyres replaced a set of Michelin. In my honest opinion, the Lassa tyres feel much better when you are cornering. the Michelin tyres' sidewall does not appear to give as much support. Durability No issues so far. More >
  • Yaroslav 4.6 111150

    Lassa Impetus Revo +

    Tire holds the road well. In my view, very quiet. Rolling resistance actually very small, fuel consumption on these tires decreased by about 10 to 15% as compared to my previous! Nice design, very stable, although it seems to be really "soft" tire !! Now I rode on it a second season! After the first looks like new - not used !!! RECOMMENDED !! More >
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