Compagnie Générale des Établissements Michelin is one of the two biggest tyre companies in the world. The company was founded in 1889 by brothers: André and Édouarda Michelin. The company’s headquarters is located in Clermont-Ferrand in France.
The concern produces premium class passenger car tyres, truck tyres, motorbike tyres, bicycle tyres, 4x4 tyres, airplane tyres, industrial tyres, agricultural tyres, retro tyres and racing tyres. Michelin tyres belong to medium class, as well as HP and UHP class.
The concern consists of such brands as Michelin, Kleber, BFGoodrich, Riken, Taurus, Kormoran, Warrior, Saimtyre, Tigar, Euromaster, Recamic.
Michelin mascot – the Bidenbdum was chosen as the best logo in the world in 2000. Therefore, the company is the most recognizable tyre brand in the world.
The company actively participates in motor sports. In 2005 Michelin won championship titles in such rallies as: Formula 1, WRC, 24h le Mans, Moto GP, VTT Cross Country.
History of the Brand
Everyone knows him – the creature with a human shape, looking a bit like a boy made of Lego, Casper the cartoon ghost, or the legendary Golem. The Michelin Man, also called Bibendum, has been a constant companion of the firm that has pushed the tyre industry forward for many decades with successive watershed inventions.