Hankook Tire corporation was founded in 1941. The Korean company has branches in Germany, Russia, Great Britain, Turkey or Hungary now. The company’s headquarters is located in Seoul. Production plants are located in Korea, China and Hungary.
The company is on the 7th place in the world regarding the amount of the tyres sold. Hankook products are available in HP and UHP class.
The company offers passenger car tyres, van tyres, 4x4 tyres, truck tyres and racing tyres. Hankkok tyres belong to the HP and UHP class tyres.
Hankook supplies the original equipment for such brands as Ford, Volvo, Toyota, Mitsubishi, Renault and Volkswagen.
Hankook tyres are used in e.g. American Le Mans Series or Asian Le Mans Series rallies.
History of the brand
The world’s seventh largest tyre manufacturer is also the largest and oldest tyre firm in South Korea. Although more than half a century has passed since its foundation, the bosses of Hankook still follow its founders’ motto: “The road must be precisely planned, in order to reach full satisfaction.”
Hankook, meaning South Korea
Although these words sound a little like a direct quote from Sun Tzu’s famous work The Art of War, they reflect the methodical way in which the Korean firm has functioned over the decades. Its beginnings are dated to 1941, when Chosun Tire Industrial Co. Ltd. was founded in Seoul. These were turbulent times, and not only for Korea, which at that time was under Japanese occupation. In the year before the country regained its independence, the first factory in Yeongdeungpo began producing premier tyres under the Chosun brand.
Modern Hankook factory, photo: Hankook
During the first decade the whole enterprise was gradually built up from scratch – starting with machines, and going on to technologies, qualified staff and finally professional business strategies. In the 1950s the firm was developing at a satisfactory rate, taking advantage of the growing demand from the motor industry. In 1962 Chosun tyres were exported for the first time – initially only to the Asian market, but this was a further step showing the ...