Nexen is a South Korean tyre brand with great potential. From year to year, it enjoys growing interest from drivers. Its tyres, which are produced using modern technology, are available at affordable prices.
The degree of advancement of Nexen tyre technology comes from the fact that the company patented silicone rubber nanocomposites in 2005. Because of this, the brand's tyres boast better grip and are more reliable under varying weather conditions.
As a brand, Nexen offers summer tyres, winter tyres or all-season tyres for passenger cars, SUVs and vans. These tyres, despite their affordable price, work well in difficult conditions and at higher speeds.
- The company name is a combination of the words "next" and "century".
- Nexen tyres are known in 120 countries around the world, including the United Kingdom. Annual sales total 600 million dollars and the company employs thousands of workers around the world.
- In recent years, the share of Nexen tyres on the domestic market has increased from 8% to 20%. The brand's technological advances go hand in hand with its popularity among drivers. Nexen tyres receive very positive feedback.
- The company is the main sponsor of one of the leading baseball teams in South Korea, the Nexen Heroes.
- It is worth noting that the company was founded in 1942, and it started producing tyres for passenger cars in 1956, which was extended in 1985 to include radial tyres. Until 1999, the company operated as Woosung Tire. After the financial crisis and restructuring, the name was changed to its current version.
History of the brand
The world’s seventh largest tyre manufacturer is also the largest and oldest tyre firm in South Korea. Although more than half a century has passed since its foundation, the bosses of Hankook still follow its founders’ motto: “The road must be precisely planned, in order to reach full satisfaction.”
Hankook, meaning South Korea
Although these words sound a little like a direct quote from Sun Tzu’s famous work The Art of War, they reflect the methodical way in which the Korean firm has functioned over the decades. Its beginnings are dated to 1941, when Chosun Tire Industrial Co. Ltd. was founded in Seoul. These were turbulent times, and not only for Korea, which at that time was under Japanese occupation. In the year before the country regained its independence, the first factory in Yeongdeungpo began producing premier tyres under the Chosun brand.
Modern Hankook factory, photo: Hankook
During the first decade the whole enterprise was gradually built up from scratch – starting with machines, and going on to technologies, qualified staff and finally professional business strategies. In the 1950s the firm was developing at a satisfactory rate, taking advantage of the growing demand from the motor industry. In 1962 Chosun tyres were exported for the first time – initially only to the Asian market, but this was a further step showing the ...