Hankook combines good performance on all kinds of surfaces and the best price. Confident handling under various weather conditions means that the journey is safe and comfortable, no matter the forecast.
More than 70 years of experience and continuous product improvement guarantee the Hankook brand's popularity among drivers worldwide. Thanks to the brand's innovative blend and special tread, you will not be limited by the weather; you will always arrive on time, as planned.
The application of modern technology and high-quality materials ensures that the tyres are suitable for driving in different conditions. With Hankook tyres, no curb will frighten you and there will be no risk of scrapes during city driving. The high quality of this Korean brand's tyres is confirmed by the fact that its products are used by companies such as Audi, Ford, Renault and Volkswagen on original equipment.
Hankook means durability, so you will travel more miles on one set of tyres. It also means spending less money because you won't have to replace your tyres so often. The special design of the tyres makes them economical to run, meaning fuel consumption will be lower and you will save money.
In Korean, Hankook simply means "South Korea".
The company's production potential is seen in as many as eight factories across four continents: two in Korea, three in China and one each in Hungary, Indonesia and the USA.
Hankook ranks 7th among the world's largest tyre manufacturers.
Just as surprising as Hankook's first export market (Pakistan) is the unusual location of its first foreign branch, which was opened in 1976 in Kuwait.
Hankook employs over 14,000 workers and its tyres are used by drivers in 180 countries.
History of the brand
The world’s seventh largest tyre manufacturer is also the largest and oldest tyre firm in South Korea. Although more than half a century has passed since its foundation, the bosses of Hankook still follow its founders’ motto: “The road must be precisely planned, in order to reach full satisfaction.”
Hankook, meaning South Korea
Although these words sound a little like a direct quote from Sun Tzu’s famous work The Art of War, they reflect the methodical way in which the Korean firm has functioned over the decades. Its beginnings are dated to 1941, when Chosun Tire Industrial Co. Ltd. was founded in Seoul. These were turbulent times, and not only for Korea, which at that time was under Japanese occupation. In the year before the country regained its independence, the first factory in Yeongdeungpo began producing premier tyres under the Chosun brand.
Modern Hankook factory, photo: Hankook
During the first decade the whole enterprise was gradually built up from scratch – starting with machines, and going on to technologies, qualified staff and finally professional business strategies. In the 1950s the firm was developing at a satisfactory rate, taking advantage of the growing demand from the motor industry. In 1962 Chosun tyres were exported for the first time – initially only to the Asian market, but this was a further step showing the ...