Tyre Articles

195/65 R15 summer tyre tests – ADAC results

Are you thinking of buying summer tyres? Maybe you don’t know which model to choose? Take a look at which models have passed the rigorous testing conducted by the ADAC organization and see which...

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Aquaplaning: How Wet Surfaces Actually Influence Your Driving

It still rains in the summer, so there’s still a chance of aquaplaning. So, what is aquaplaning and how can the right wet performance tyres help?

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Tyre grip in the summer – what type of tread to choose?

The best summer tyres are products that offer sustainable performance across a variety of conditions. As such, we don’t recommend tyres that are only good in one specific environment. When it...

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Articles
Vehicle tax rates: new road tax rules for 2017 explained

Vehicle tax rates: new road tax rules for 2017 explained

From the start of April, vehicle road tax rates will change. All new cars in the UK will come under one of three vehicle excise duty (VED) categories. These bands will not just focus on the selling price of the vehicle - they will also take emissions into account.

  • 04/04/2017
  • Author: OPONEO.CO.UK
Controversial, provocative, forbidden tyre advertising

Controversial, provocative, forbidden tyre advertising

Advertising a chocolate bar in a car wash operated by strippers? Advertising vodka with a housewife who employs men to - lashed with a whip - clean her apartment? Sex, violence and risky vocabulary? Such things have also happened to tyre manufacturers


  • 03/04/2017
  • Author: OPONEO.CO.UK
Un-British Britain: Just how many British cars are in the UK?

Un-British Britain: Just how many British cars are in the UK?

The UK is, of course, a country based on motoring. Aside from the abundance of cars on the roads, British is home to some of the world’s most popular and historic car manufacturers, such as Aston Martin, Land Rover, Bentley, Jaguar and Mini. With such popular vehicles produced right on our doorstep, it makes sense to find many of these on our own roads, right?

  • 22/03/2017
  • Author: OPONEO.CO.UK
Travel costs: Where is the most expensive place to drive in England and Wales?

Travel costs: Where is the most expensive place to drive in England and Wales?

In an ideal world, the respective prices in owning and operating a car would be the same wherever you go. After all, the quality of fuel, or even the vehicle itself, doesn’t change. However, the economy doesn’t work like that and, as a result, where you live in the UK can have an impact on how much these things cost.

  • 14/03/2017
  • Author: GILES KIRKLAND
Speeding fine changes: explaining the new costs

Speeding fine changes: explaining the new costs

On the 24th of April, 2017, new speeding fine guidelines will come into effect. These changes, announced in the previous January, won’t change anything in Scotland or Northern Ireland, but they will change how much a speeding ticket costs drivers in England and Wales.

  • 14/03/2017
  • Author: GILES KIRKLAND
Tyre Companies Love Sports Without... Cars

Tyre Companies Love Sports Without... Cars

Motorsports are the most obvious area in which manufacturers of tyres promote their quality, reliability and innovation. But from the marketing brand strategies point of view, you can successfully tell football, basketball, tennis fans, fans of Olympic sports or even music fans, all about the strengths of tyres.

  • 10/03/2017
  • Author: OPONEO.CO.UK
From the Racetracks to the Roads - Sports Technology in

From the Racetracks to the Roads - Sports Technology in "Civil" Tyres

The presence of tyre companies at motorsports are a marketing necessity. On the other hand, it is not a goal as such, but is more of a challenge given to the technological progress.


  • 10/03/2017
  • Author: OPONEO.CO.UK
The Michelin Man - Worldwide Known Symbol of the Brand

The Michelin Man - Worldwide Known Symbol of the Brand

The best logo in history? The Michelin Man. This title was awarded to the legendary Bibendum by an international panel of professionals in 2000. The Michelin Man is a timeless brand icon, which for over 100 years, has been making the French brand Michelin famous.

  • 09/03/2017
  • Author: OPONEO.CO.UK
The Pop Culture Icons Created by Tyre Brands [Top 5]

The Pop Culture Icons Created by Tyre Brands [Top 5]

In theory they may not directly have much in common with tyres, but thanks to them, big tyre brands have occurred on a large scale in mass culture. The non-tyre related symbols that they managed to create among others include: Michelin guides, Goodyear blimps, Pirelli calendars and Dunlop bridges.

  • 09/03/2017
  • Author: OPONEO.CO.UK
2016/2017 Ranking of All Season Tyres

2016/2017 Ranking of All Season Tyres

Are you considering the all season tyres, but do not know which model to choose? Check the results of tests conducted by motor magazines and organisations and you will certainly find the tyres which will perform well both in summer and winter.

  • 09/03/2017
  • Author: OPONEO.CO.UK