The Bridgestone M723 is a premium-range winter tyre designed for light commercial vehicles. It has been reinforced to improve performance in a wide range of weather conditions. The tyre features a symmetric tread which is notable for its balanced performance on every type of surface.
The optimised grooves ensure that the tyre evacuates water efficiently, thus reducing the risk of aquaplaning. This translates into improved grip and greater driving safety. The engineers who designed the Bridgestone M723 put a lot of effort into achieving an optimum distribution of forces. As a result the tread wears slowly and evenly. This ensures superb performance throughout the tyre's service life. The model is manufactured using a state-of-the-art silica-enhanced compound which ensures outstanding flexibility over a wide range of temperatures. This results in a greater area of contact between the tyre and the road, better grip and safer driving. The tyre has a more lightweight design than previous models, which reduces rolling resistance and cuts fuel consumption. This means that the tyre is not only cost-effective, but also resistant to damage and rapid tread wear, which extends its service life. The model is the ideal solution for drivers who place a high premium not only on superb performance and outstanding drivability, but also on driving safety and reliability in any weather and on any surface.
Bridgestone is one of the world's largest tyre manufacturers. It specialises in premium-range tyres famous for their superb quality, outstanding performance and high level of driving comfort. The group owns brands such as: Firestone, Seiberling, Gillette, Road King, Dayton and Peerless. Bridgestone markets tyres for passenger cars, light commercial vehicles, 4x4 vehicles, lorries, motorbikes and agricultural vehicles. The company was founded in 1931.