Zeta, a company founded at the beginning of the millennium, produces high-quality budget tyres. It was founded as a part of the Chinese enterprise SD International – one of the largest and oldest Asian tyre suppliers. The brand, with its headquarters in Shanghai, is built on the shared experience of Chinese and American designers.
Zeta tyres were rapidly accepted in Asia, where they enjoyed great popularity. However, this was not enough for the group which wanted to expand its operations to all the other continents. These dreams came true at the end of the last decade, when Zeta products were launched in Europe.
Since then, the brand has been gradually expanding its influence around the world. It has subsidiaries on every market, including as many as four in Europe: two in Great Britain and one in both France and Slovakia. The Group has also recently established a dynamic distribution centre in South America. Zeta specializes in supplying diagonal and radial tyres for vans, passenger cars and truck fleets. For several years now, it has also been producing high-quality UHP tyres.