Looking for balanced performance at a reasonable price? Do you drive calmly and cover small distances? Then Sava tyres are the solution for you.
This is a Slovenian brand of economy tyres specialising in tyres for passenger cars (including SUVs), as well as delivery vans and lorries. Thanks to the continuous expansion of its product line and adapting tyres to the needs of customers, Sava products have been popular for years among drivers around the world.
The enterprise was established in 1920, when entrepreneurs Franc and Peter Sumi, Alojz Pirc and Jozko Veber created the company Atlanta. After a series of transformations at the company, Sava emerged in 1946.
Sava is an affordable and safe solution for those who want to feel safe on the road, regardless of weather conditions, but for whom the price of tyres is important. Sava is confirmation of the theory that inexpensive tyres can be good quality and meet the expectations of drivers with different needs.
The name Sava was taken from the river of the same name, which is the largest river after the Danube on the Balkan Peninsula and flows through Slovenia.
Sava tyres are produced not only in Slovenia, but also in Poland at the Goodyear factory in Dębica.
The Sava Group holding company currently includes more than 30 companies operating in various industries, including commerce, finance, medicine, energy (Ensa is engaged in the production of energy from renewable sources) and tourism (Sava Hotels Bled manages more than a dozen hotels in Slovenia).
For years, Sava has been one of the most recognisable brands in Slovenia, alongside the household appliances manufacturer Gorenje, skiing equipment manufacturer Elan and pharmaceutical giant Krka.
History of the brand
It was almost 90 years ago that the brothers Franc and Peter Sumi, together with Alojz Pirc and Jozko Veber, set up the Atlanta company, trading in rubber goods. Thus was born the predecessor of Sava, today a leading Central European manufacturer of tyres, which following a series of transformations is now part of the Goodyear group.
The logo of Sava tyres
In 1920, in Kranj, now one of the largest cities in Slovenia (then part of the Kingdom of Serbs, Croats and Slovenes), a meeting took place between four enterprising businessmen with an idea for a joint undertaking. The brothers Franc and Peter Sumi had previously earned a living through trading, as had Jozko Veber from nearby Zali Log, whereas Alojz Pirc was a qualified engineer. The founding quartet began their joint activity with the distribution of various kinds of rubber materials. A few months later they decided to remodel their business to focus on manufacturing. In 1921 Atlanta changed its name to Vulkan, and shortly afterwards began to produce rubber shoe soles, and in time other products as well, including toys, balls and raincoats.
When Vulkan was ten years old, its bosses and founders decided to sell their baby to the Austrian firm Semperit. After that move a new chapter opened in the history of the Slovenian firm. It should be noted that this was just the start of a whole series ...