Pirelli is one of those names that everyone associates with cars, sports and tyres. The brand's history goes hand in hand with the history of cars. Since their beginning, Pirelli tyres have accompanied vehicles and their drivers in the toughest conditions — at rallies, at races and during intensive everyday driving. The brand's tyres currently constitute the official equipment of Formula 1 cars.
The fact that Pirelli tyres are associated with the motorsport does not mean that the brand is not fitted on "ordinary" cars. On the contrary! The company has some very interesting products on offer for various types of drivers. This is evidenced by the many awards received from tests and positive user feedback.
Pirelli tyres can be successfully fitted to vehicles ranging from compact cars to typical sports models. These products are characterised by excellent performance, both in town and on the road, and resistance to wear. Pirelli tyres offer high performance in terms of safety, driving comfort and cost-effectiveness. These reliable tyres are for the discerning driver.
This brand has a lot to offer, including tyres for lorries, motorcycles and agricultural vehicles. These tyres also fall into the premium category.
Pirelli was founded by Giovanni Battista Pirelli in 1872, making it one of the oldest tyre manufacturers in the world. It is now considered the fifth largest tyre company. It also includes brands such as Metzeler, Formula, Courier and AGOM.
One of Pirelli's most recognizable initiatives is its famous calendar containing photographs of nude models, which is has published since the 1960s.
In the 1980s, the company invented and marketed low-profile tyres, which have become the most significant innovation since the introduction of the radial tyre.
Pirelli also has an architectural symbol in the centre of Milan — Pirelli Tower, the company's head office, a 127-m skyscraper, a masterpiece of post-war modernism that opened in 1960.
In the 1990s, Pirelli almost merged with Continental, but the prepared merger did not come to fruition.
The Pirelli name was used to sign a limited edition of the first-generation Volkswagen Golf in 1983. The Golf GTI Pirelli model was repeated in 1999 and 2007.
Pirelli has sponsored the Inter Milan football team for many years.
History of the brand
For more than a hundred years the story of Pirelli has been written in parallel with the history of the motor industry. The birth of one of the most important firms in the history of the tyre industry took place even before mankind had invented the light bulb.
The ideas of a 24-year-old visionary
In 1872 the young engineer Giovanni Battista Pirelli set up the company Pirelli & C. in Milan. At just 24 years of age, Pirelli correctly foresaw that the future of a great industry would depend to a large extent on a certain elastic material that would come to be called rubber. In 1879 his factory produced the first insulated telegraph cable. He later expanded his range to include such products as transmission belts and bicycle inner tubes, and in 1886 he developed a technology for producing underwater telegraph cables.
As with many firms in the industry, Pirelli’s first tyres were produced for bicycles: in 1890 the Milano model was launched. Following another 11 years of preparations, for the start of the new century the firm produced its first car tyres, named Ercole. Pirelli was a visionary who realized that good ideas were best implemented on a large scale, and that his product also needed to be placed in the right setting. He therefore engaged in promotion in motor sports, which had always enjoyed huge popularity in Italy.
Pirelli has taken part ...