Barum is a popular economy tyre brand. If you use your car for short journeys, mainly as a city driver and prefer a quiet driving style, Barum is the best solution for you.
The brand was founded in 1945, following the merger of three large tyre companies in Czechoslovakia. For over 20 years, the company has been part of the Continental group, and their main plant, located in Otrokovice, is one of the most modern tyre factories in Europe.
If you want your tyres for everyday driving to offer balanced performance on all surfaces, safety and comfort of driving, Barum products are right for you. This is a cost-effective solution not only because of the attractive purchase price. These tyres are characterised by low rolling resistance, which translates into lower fuel consumption and, therefore, more savings in your pocket.
Barum tyres were designed for Central European weather conditions, so you will arrive quickly at your destination regardless of the weather. The company manufactures tyres for passenger cars and lorries, in both summer tyre and winter tyre variants.
By using innovative production methods and a continuously expanding product line, Barum tyres have won the trust of drivers around the world.
Since 1983, Barum has acted as patron for the rally of the same name. The competition, which takes place in the Zlín area of the Czech Republic, is one of the elimination stages of the European Championship.
Tyres from this Czech brand are used by customers throughout Europe, including the United Kingdom. Each year, Barum plants release as many as 18 million tyres.
The name Barum is formed from the first letters of the names of the companies whose merger gave rise to the new brand — Bata, Rubena and Mitas.
History of the brand
It was three firms, Bata, Rubena and Mitas, that gave birth to Barum, a leading brand in the Central European market. It was also these three that gave the brand its name – derived fairly from the first letters of the names of the founding companies.
The logo of brand Barum
The Bata brothers, creators of one of the world’s best-known footwear brands, began their big business adventure in very modest fashion. Before the First World War they employed only three people. A watershed in the firm’s history was the subsequent order received from the military, and well as the start of production of rubber-soled shoes in 1924. The latter date is also a significant one in the history of Barum, which would be founded several decades later.
While gaining ever greater experience in the dynamically expanding rubber industry, Bata discovered that road transport could be quicker, cheaper and easier than rail, and hence decided to start his own car fleet. This was important as the firm was producing and selling ever increasing quantities of goods, and so required new ways of making its operations more efficient. Bata consequently opted to begin the manufacture of tyres, starting with bicycle tyres in 1931. Three years later the first models of car tyres were ready. The rapid development of the motor industry made possible further investment in tyre ...